Press Copy 1



Vision

A local video game design studio released a mobile game, and we were presented the opportunity to develop their press kit. We felt it would be best to examine this in a way no other press kit has ever been done.



Strategy

Rather than developing materials in print format, we felt the best strategy would be to put it all on a website. We developed business cards with a QR code that, when scanned, led straight to this website!



Outcome

The game is available for download on Android devices. Thanks to our press kit, they were able to land some rapid-fire attention from investors. This allowed them to market their game effectively.




Visit the online press kit!



All work copyrighted & dictated by Circle 5 Books & Ryan W. McClellan (C) 2020