Instilling Emotion Upon Your Readers

two woman in black sits on chair near table


Whether a content manager posting blogs and marketing copy or merely someone writing a book, you need to understand how the tone and clarity of such a creative venture matters. I did a study last year through Florida State University and University of Florida before landing myself at Florida International University, and I plan on replicating this study a second time. It confirmed that the best work you can create is designated by the tone and mood you create. Remember, writing is communication. This will teach you a bit about how to use proper tone-of-voice so that you can sell or market more effectively, as well as writing with a major sense of voracity!


Ever read a Stephen King book and think how great of an author he is? Well, he is as well-known as he is now because he follows what I call: “Color Coded Tactic,” which is a complex way of saying that just like colors play a major role on our mood and personality (a room painted yellow, as an example, causes physiological reactions that lead someone to be more likely to buy the home), so do words. You need to really, really consider how you word your work. Here is a fun example. This is one way to write a sentence in a narrative:


“He crept slowly down the hallway, his face drenched and sweat. He could feel the fires closing in from every misguided step he took. The embers, like hot stones against his face, were not going away anytime soon…”}


Here is a second way to write that same exact string of sentences:


“David walked slowly down the hallway, with his face covered in sweat. The fires around him were closing in from all directions. The embers were like hot stones spraying against his face. They were not going away for a while.



Both work just fine.

Honestly, I was intending on doing one version with tone-of-voice implied and another without it, but I guess I have gotten to the point in my writing career where I cannot write without passion, so I will call a spade a spade and say both methods work. But you will notice that in the first one, I instilled a sense of human property to it. I used words that are a bit less common, i.e. “David walked slowly down the hallway” versus “He crept slowly down the hallway.” In other words, they both indicate the same action. However, the wording: “crept” instills the emotion of fear; the wording: “……his face drenched in sweat” versus” …”with his face covered in sweat” generalizes the same thing, but one is worded with “drenched,” which instills a sense of true fear. 


In this case, we have the same writing level, but we used mood-instilling words that cause a psychological and even physiological reaction when read. Stephen King does this nicely when he describes sex scenes and his more dark, gory books illustrated a strong emphasis on almost leaving you nauseous after you read it. This is because he uses detail, so much so that you can visualize it. The same goes for you! You have to find a way to make people “feel” a certain way. Enter the discussion of “writing psychology,” which will be explained next.


Write for you. Write a book for you, and publish it on Kindle. Put your largest effort into it. If you can do that, you are succeeding at creative writing. Now, do it for you. Do it for only you. Never expect someone to read it. There are thousands (perhaps more) of blogs written daily, published by the same author six times a day, or by a team of writers that want to drive traffic to their website, or a client’s website. This is not the best way to think. Writing is about loosening the heartstrings and learning. Eventually, you will grow to love it; it will become addicting. I type at one-hundred words per minute, which is well above average. Many people fail at writing successfully because they are not used to typing, let alone writing. If you post a blog once every three days, you will learn to write. You will also learn a ton of other skills, especially if you sign up for a free WordPress website like I did (did you think this was my only website?). Do it for you. Only you. I will repeat that: only you.


Next, ask yourself what your goal for writing is. Are you doing it to learn? Are you writing a research paper for school? Are you a busy professional who wants to gain exposure? These are all things that take practice, patience, and at the end of the day: a goal. Set a goal for yourself to write at least three times per week. As Stephen King once said: “Write five hundred words a day, and then the next day start writing without reading the preceding words.” This is so true! This blog is about that length, and when I publish, I never proof; I never reread. That is for the reader to correct, not me. I am here writing because I want to do it, not because I have to. No one “has” to write unless it is your job to do so, but at the end of the day it is a great skill to have.


Writing should be a personal experience. It should exist in your world for personal gain, not professional. This may be a website promoting blog services, yes, but the blog is still there for the sake of (and here is the main point of all of this nonsense) personal growth! I learned how to write blogs by starting. That simple. I learned how to be a businessman because I jumped right on in. If you want to succeed at writing, or painting, or anything at all, you have to dive right on in and do it. If you have a purpose for it, you will fail unless that purpose is to improve. I had a visit with my physician, as an example. We spoke for fifteen minutes about her inability to write research papers. Imagine that: a true licensed doctor who could not write a research paper. That leads us back to necessity: if you are trying to learn how to write, the sole purpose should be to get to a point you are happy with. Without that, you will never be able to do much else. Thank you for your time, and I hope this is read…

Published by Ryan W. McClellan

Entrepreneur, Author & Business Consultant With A Background In Multimedia & Content Development

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