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A press kit is crucial for any business seeking media exposure! But how do you go from “writing a press kit” to “making it work out?” Often we see and counsel authors and other multimedia specialists on the attractiveness of a press kit, but they always seem to forget the main bulk of the idea. The first step to writing a great press kit is to realize it does not often come in the form of a presentation or a written document. A press kit should always be hosted online. It should be on your website, and available for all to see and view. There are many steps, but we want to avoid the bulk of the conversation and instead focus on what you really, really need to know. You can find tons of articles online about what is needed in a press kit, i.e. at the end of this page we have a list that includes the basic tips you need to get started. For now, let us focus on the more advanced facets you need.

Why Online?

Let us start at the beginning. In the early 1980s, musicians realized they needed to do more than simply send in a CD with their music on it. Radio stations were crucial for a musician to get the word out, so after a surge of CDs and unlistened music, managers began to develop press kits that came in the form of a sporty presentation, written in print. It always included a biography of the band, a press release, a tour schedule, and any/all media they could possibly incorporate. Next thing you know, 2014 hits (and ReverbNation opens, as well as BandCamp in 2017) are born, where a musician can literally write their bio, include free music downloads, and just about everything the “older press kit” featured was not online. This was a major step and it transferred over to business. Online press kits are sequentially easier to host, easier to develop, easier to understand, and much more is capable with one (think about this: if you had sent in to a media source a paper copy press kit and found out you had a typo, how would you change it? Would you have to resend it? What if the tour schedule changes? Think about that one for a moment. Then, continue to read.

So Where Do You Host It?

Go to our “Releases” page.

We avoid linking directly in our blogs because the text color is blah, but when you really need to see a true press kit, check out our FlickBack press kit, developed on We will include a link at the bottom of the page. That, my friends and dear readers, is the best possible example of what you need to be doing. Next, did you know you could upload both a page on your website (or a completely separate website) as well as distribute in a more presentable format? We will include links at the bottom of the page that allows you to host all of your necessary files (Bios, logos, videos, photos, media, the actual press release itself, and contact info) on a small USB drive, which features a logo on it. Check the links below!

Don’t Be Afraid To Go Nuts

Develop a press kit online the same manner as you would if you were summarizing your company to someone else. Realize that though organization may count, it is not the epicenter of your creation. Rather, it is a matter of dazzling (hence the reason why we decided to use really, really ostentatious graphics for this post) and to be chaotic, causing entropy, raising awareness, and not representing your brand. Disrupt your thoughts on how it should look, and then check the links below.

Press Kit Content

Whereas a paper press or media kit was once the norm (and, even to this day, there are surely still presentation folders printed up at the neighborhood Kinko’s arriving lazily on journalists’ front porches), we now abide by the same template of a standard website. I do suggest visiting one of my personal projects’ press kit, which you can view by clicking below. The bulk of it is to introduce yourself, provide an author bio, a photos page, a videos page, and (of course) a page about the books! Remember something about this new way of spreading media relations: though the content definitely matters, journalists and other sources of media kits receive hundreds (if not thousands) of these things monthly. This means they will scan the website for 10-15 seconds before losing interest unless you can capture it! So, that first page better be damned good, and then format appropriately. Do not just use a standard template. Give it your all, and I recommend using for this. to see our mobile app’s press kit, hosted on Wix!

Need Assistance?

Contact us for some more info!

Published by Ryan W. McClellan

Entrepreneur, Author & Business Consultant With A Background In Multimedia & Content Development

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