With over 792 books published daily on Amazon.com, and even more on Kindle, I am often asked how to increase sales. I suffice to say, this is not every writer’s opinion. You will find guides on tactics, mostly those of a guerilla matrix, but I warn you: these are not surefire ways to land massive sales, but they do work.
#1: Find A Sales Team
Find a sales team and give them a percentage! Everyone’s doing it. Well, not really, but you should. We offer a promotional service to anyone who wishes to allow us to do this for you, so feel free to send us a message and we will get back to you.
So, what can a sales team do for you? They may be able to offer what is called “deferred payment,” i.e. the good ol’ “when I get paid, you get paid” way. Offer 15 to 20 percent of each sale they make, find a practical way for them to keep track of sales, and boom! You’ve got free workers who are responsible for every client.
Seriously, get deep into it…
#2: Use Sales Navigator
Utilize the $79/month option of unlimited connections! Sales Navigator allows you to target leads directly based on everything from age, occupation, gender, income level, and demographic. You can even go as far as targeting specific personality types if you did it right. Use it to add 20 new connections each day. Send them this: “Hello, I am connecting to say I was interested in [name an article they’ve written or a company they work for]. I have a new book out called [title of book] and it may apply to you.Send a link to your book. Boom, done.
#3: Use Facebook Groups
Facebook Groups is a wonderful place to market! Just do not do it in an obvious manner. Instead, focus on engagement. By engaging, you are simply commenting on appropriate Group topics and possibly throwing in a link to your book if it helps them. Never post “Hey, buy my book!” Rather, comment and say: “I loved this post! You might benefit from a book I wrote a while back…message me!”
Add a smiley face and onto the next.
#4: Send A Press Release
And send one out before you publish!
We offer a press release writing service so if in need of one, contact us. Press releases are cheap to write but expensive to distribute. Your best bet is to test the three best sources using the same press release and doing it at the same time and on the same day. PR.com is one; PRWeb.com is another; Newswire.com is another. Press releases are sent to multiple journalists, media outlets, and some bigger names such as Google News. However, the manner in which the press release is sent out (i.e. before or after a release), the content you are getting the “word” out on is about (can you pitch the book via this method or is it best to save your money?), and the price you pay to distribute it. Try for release on a Tuesday or Wednesday.
Best days to send.
#5: Network With Authors
If you can, start to partner with other marketing professionals. This can best be done on LinkedIn using Sales Navigator. Type in the search bar: “Author” and you will have thousands of options to connect with. These may require a better script: “Hello, I see you are also an author of a similar type of book as mine. Would I mind setting up a chat with you to see how we can benefit each other?” Your goal here is to find a way to make them a strategic partner. They promote your book, and you promote theirs. This can be done with promotional branding, a mutual 5-star review, or a credit somewhere in the book. I used this method once.